Nature Raised Farms was a new brand for organic, cage-free, meat from Tyson Foods. Tyson asked us to help with everything for the initial launch from radio, digital, and magazine ads, to a website including recipes that we helped to create and shoot. I also directed a joint project to bring awareness about thoughtful farming practices to schools that I named “Grow & Tell”.

For this client, I even did some copywriting, helping them hone in on their tagline and basic value proposition content.