More than a successful combination of promotion, sweepstakes and charitable gift: Levi’s Watertank was a pioneering social experience that encouraged conservation and drove excitement about both Water.org’s charitable work and Levi’s Water>Less jeans.

Working with my team at StepChange Group, we created a gamified experience that motivated hundreds of thousands of fans to take action on Facebook, Twitter, through real-world experiences, and personal donations to Water.org.