Kenmore wanted to do something more than raise awareness for their products. They wanted to find a way to support active U.S. military members through social media. Our team at StepChange came up with idea to partner with an organization that would bake and ship cookies for every share. We created an app that allowed people to fill out a brief form and Kenmore paid for the cookies. When people finished they were rewarded with a personalized animation set to a patriotic theme that included their message to the troops with a small profile pic. At the end of the animation we even made a little game where people controlled a humvee to catch parachuting cookies.